Blem

Blem is a fruit brand created to market fruit with citrus canker in an appealing way to the public, in an effort to reduce food waste caused by being unable to sell fruit affected by the bacterial disease. My team and I abstracted the appearance of the cankers on the packaging in a fun a style, and placed cut-outs on the back panel of the box so buyers can see exactly what they are getting, while also giving the fruits ventilation.